The Agatha & Louise brand is classic and sophisticated with a dash of whimsy, a feeling which had to be preserved, but also updated to match current technology and visual trends. We accomplished this by keeping many of the same brand elements – colors, fonts, and graphics. We made the site wider, giving everything more breathing room and establishing a strong hierarchy of text headings. We also recommended ways to include more flexible merchandising space on the homepage. Dog lovers at their core, Agatha & Louise customers on the old website frequently searched by specific breeds, so for the new site, we developed a search by breed tool and featured it prominently on the homepage. We also worked to enhance calls to action and refine the checkout process to maximize conversions.
While the site was being brought over to the new platform, it was the perfect opportunity to update it to adapt to any size screen. The entire site is now responsive to offer the best experience possible to users on mobile devices and tablets. With the ever increasing amount of mobile traffic most sites are currently seeing, this was an important step to support the long term sustainability of the site.
Overall, the refreshed site offers Agatha & Louise more promotional and SEO control, an updated look and feel, and key e-commerce features to continue growing the business.